Benzinga does not provide investment advice. Mid-Morning Market Update: Markets Open Higher BlackBerry Reports Smaller-Than-Expected Loss Rumor Becomes Reality: Facebook Finally Confirms Solar Drone Internet Project If you're looking for MyQL, we've changed it to Rocket Account. Sign in with your Rocket Mortgage username and password. “Considering the 2013 tournament drew more than $1 billion in advertisement revenue with 2014 projections to be even greater, the NCAA must eventually address the growing disparity between what the association earns and what the athletes who drive the revenue earn,” said Parker.Ī recent poll from the Washington Post and ABC News found that a large majority of the general public opposes paying salaries to college athletes beyond what they currently receive in scholarships: just 33 percent support paying college athletes, with 64 percent opposed. Rocket Mortgage Login Make a payment on your mortgage and manage your account online. The bracket challenge's success also brings up the issue of whether college athletes should be compensated. “There's a lot of really good teams.”Ĭold weather in the east could also be keeping people indoors more, Fratrik said. “There isn't any really one clear favorite,” he said. But he said there are a number of other factors that could lead to more hype surrounding the tournament. “Furthermore, the accessibility of live Internet streaming produces yet another boost to ratings.”īIA/Kelsey senior vice president and chief economist Mark Fratrik said the bracket challenge certainly added excitement. NCAA has altered the way in which it broadcasts games, specifically by airing games across multiple channels,” said Parker. “However, there are many factors that may contribute to increased interest. The bracket challenge draws the attention of NCAA fans and those who might have never tuned in to watch March Madness, Parker said.
The games are spread out across CBS (NYSE: CBS), TBS, TNT and truTV stations. In its opening week, the tournament averaged more than 9.2 million viewers, a four percent increase from the same period last year, according to Turner Broadcasting. The NCAA championship is experiencing its highest viewership in 21 years. The bracket challenge may have also boosted television ratings for March Madness. Parker said the undeniable winner is Warren Buffett, who solidifies his title as one of the most respectable financial figures in U.S. “Whether you enjoy competitive sports or not," said Parker, "an extraordinary percentage of the population thrives on the idea of winning an amount of money that would seemingly erase every problem they may have once held."
Related: Warren Buffett's Basketball Bracket Madness Ends TwiceĪlthough the odds of winning are incredibly slim - 1 in 9.2 quintillion, to be exact - it played on the hopes of those who dream of winning a huge grand prize. Parker said public relations experts are already scrambling for the next competitive concept that will demand the world's attention in Quicken Loan's remarkable fashion. “As a result, the public relations team behind the challenge cast a wider net, which may result in a greater market share for Quicken Loans,” said Parker.
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